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Hike #10: The Future of Advertising: AI, VR and Personalization
Hello and welcome back dear readers to the last edition of the marketing summit trail. Over the past 10 weeks, various topics have been...
weverd3
Dec 4, 202410 min read
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Hike #9: Disruptive Marketing Techniques: Welcome Surprise or Counter-effective?
Hello dear readers, welcome back to a new edition of the Marketing Summit Trail. In this weeks edition, we will be looking at a topic...
weverd3
Nov 21, 20249 min read
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Hike #8 : Traditional Media: Outdated or Underrated?
Hello, dear readers, and welcome back to a new edition of the Marketing Summit Trail. This week, we will discuss how various traditional...
weverd3
Nov 14, 202410 min read
7
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Hike #7: Digital Media: Exploring the Vast Opportunities While Managing Digital Clutter
Hello dear readers, and welcome back to a brand new edition of the marketing summit trail. In this weeks edition, we are going to dive...
weverd3
Nov 5, 20248 min read
10
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Hike #6: Media Planning and PESO: in small businesses, performance metrics and Spotify X Fc Barcelona
Hello dear readers, welcome back to your weekly marketing hike that elevates your knowledge about diverse marketing topics. In this weeks...
weverd3
Oct 31, 20248 min read
11
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Hike #5: Ethical Considerations in Advertising. Where to draw the line? Is there a line at all?
Welcome back fellow hikers to a new week of your favorite marketing blog. In this edition, we will talk about a subject that I'm sure you...
weverd3
Oct 21, 202410 min read
74
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Hike #4: The Art of Storytelling, Utilizing the Brand Voice and Brand Wars
When reflecting on commercials and marketing messages, it is good to recognize which ones stood out to you and were the most compelling...
weverd3
Oct 10, 20248 min read
11
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Hike #3: Grasping the BIG IDEA and why it is so important to get it right
Many of you have heard the term big idea before, maybe even in a marketing context. But how many of you honestly know what it means and...
weverd3
Oct 3, 20247 min read
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Hike #2: Audi's commitment to "Innovation" and "Quality" and its Brand Positioning Strategies
Introduction When thinking of Audi, it's very likely that you would picture a fairly luxurious, sporty car made from high quality...
weverd3
Sep 26, 20244 min read
20
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Hike #1: The Role of Personalization in Todays Online Advertising and Marketing Strategies
Looking at the past decade, marketing opportunities have expanded mainly in the direction of online content. This is primarily due to the...
weverd3
Sep 19, 20244 min read
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